Book Marketing Insider Secrets

Insider Book Marketing Secrets Revealed

book-marketing-paper-houseBook Marketing Case Study

With Jessie Carty author of Paper House (Poetry)

What’s your book about?

Paper House is my first full length collection of poetry. It contains 64 narrative poems which chronicle the life, somewhat factually and often fictionally, of a girl–not unlike myself–who must come to terms with growing up somewhat dysfunctionally in a working class family. Ultimately I like to think of the book as being very hopeful; as a way to show others who come from shaky beginnings that you can make a home and family for yourself with or without biology.

When did you start to market and promote your book?

I started marketed the book pretty much right after I knew it was going to be published so around the Fall of 2009. It was released in March 2010.

What online methods have you used to market your book?

Most of my marketing has been online. I had already been blogging for two years before my book was accepted for publication and that became my base of operations. I revamped the site and registered my domain as instead of a generic wordpress address. I then made a blog site for the book to make it easier to list excepts etc.

From there I continued to use Twitter and Facebook to promote readings etc. I’d also considered being published in online journals and being interviewed for magazines and via forums like BlogTalk Radio online marketing as well.

I am also a fan of YouTube where I regularly make videos of poetry events as well as reading my own poems. I’ve also logged onto a few sites for forums and such but I don’t participate there as often.

Which online methods have you found to be the MOST effective?

Each venue has its own advantages and drawbacks. I’d have to say that building a blogging community has been the most effective. And when I say blogging community, I mean COMMUNITY.

Having a blog is one thing but finding readers is another. It takes time to find readers but the best way to start is that you should visit other blogs and leave comments. Finding readers is about being involved.

Which online methods have you found to be the LEAST effective?

Probably the least effective, for me, were the sites I joined that had a lot of the same features as say Facebook or a blog but were attempting to also have groups and forums. These were nice sites but I wasn’t able to really develop a community in those venues.

What offline methods have you used to market your book?
Out IRL (in real life) I attend a few different open mic events in my local area. I’m also a member of several writing groups such as Charlotte Writer’s Club, NC Poetry Society, NC Writer’s Network and Poetry Council of NC. These groups have events and newsletters that are a pleasure to participate with.

I am also scheduled to read at some libraries and bookstores. I’ve also spoken to creative writing groups, book clubs and I participated in an event where you read with other writers while telling stories about the process of writing. That was a lot of fun and was in front of a paying audience. I’m still early in my “book tour” though.

Which offline methods have you found to be the MOST effective?

Attending open mics has probably been the best thing for me. Not only do you develop a lot of friendships but you also get to practice interacting with an audience. You also, usually, don’t have to pay anyone else if you sell copies of your book (although tipping the venue is nice) whereas bookstores take a cut of sales. Reading in bookstores, however, does give you more access to advertising and to having your books stocked after just that event.

Which offline methods have you found to be the LEAST effective?
Gallery crawls. Reading in an art gallery can be fun but if it is an event where people are coming in and out it is often difficult to even have an audience hear you. Before agreeing to one of these you should probably attend the event to get a feel for how it works.

What will you do differently when you market your next book?

One of the things I am still working on for this book tour is to find more open mike locations to read at. I love open mikes that welcome a featured reader followed by other readers. Those are terrific venues and I hope with the next book (I am shopping around a 2nd poetry manuscript right now!) that i can participate in more events of that nature. I’d also like to find more book groups who’d like speakers.

Order Paper House!
To order Paper House go to And you can also check out which was a blog she made and lists all stores and online venues that have the book.

Author Bio
Jessie Carty’s writing has appeared in publications such as The Main Street Rag, Iodine Poetry Journal and The Houston Literary Review. She is the author of two poetry chapbooks At the A & P Meridiem (Pudding House 2009) and The Wait of Atom (Folded Word 2009) as well as a full length poetry collection, Paper House (Folded Word 2010). Jessie is a freelance writer and writing coach. She is also the photographer and editor for Referential Magazine. She can be found around the web, especially at where she blogs about everything from housework to the act of blogging itself.


About Ian Paul Marshall

Ian is the author of several books including Your Great Awakening. He loves to help people unleash the power within them and has a popular Personal Development blog that you can also check out.
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7 Responses to Book Marketing Insider Secrets

  1. Jessie Carty says:

    thank you so much for the interview! Another I wanted to mention is how difficult it is to get into bookstores, especially with poetry and even more so when it is your first book!

  2. Pingback: Paper House « Paper House

  3. Tuere Ganges says:

    Jessie, you are such an inspiration!

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