Book Marketing Insider Secrets – Mindful Teaching and Teaching Mindfulness

book-marketing-mindful-teachingBook Marketing Case Study

With Deborah Schoeberlein author of Mindful Teaching and Teaching Mindfulness: A Guide for Anyone Who Teaches Anything.

What’s your book about?

Mindful Teaching and Teaching Mindfulness emphasizes how the teacher’s personal familiarity with mindfulness seeds the ground for an education infused with attention, awareness, kindness, empathy, compassion, and gratitude.

The book follows a teacher from morning to night on typical school day. The schedule provides a practical context for applying and promoting mindfulness throughout the day.

Reading the book catalyzes readers’ insights and inspires the teacher’s self-confidence in applying mindfulness — personally and professionally.

When did you start to market and promote your book?

• Several months prior to publication.

What online methods have you used to market your book? Continue reading

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Book Marketing With Book Trailers – John Maxwell

Marketing Your Book With Book Trailers

book marketing john MaxwellI just finished watching the book trailer for John C. Maxwell‘s new book, “Everyone Communicates Few Connect”.

Over the last week I’ve been thinking about interviewing him about his book marketing strategies.

So when I got a message from his marketing team to watch the trailer I jumped at the chance.

I’m a fan of John. Some people thinks he gets a little churchy in his books. But I have to say that in my last management job, his Laws of Leadership helped me rock that job. Continue reading

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Book Title Tips

What a Pizza Company and Seth Godin Can Teach You About Your Book Cover.

book marketing and pizza“What’s the title of that book again?”

You know how many times I’ve heard this?


As a professional bookseller you hear some weird questions but this is tops.

The thing I hear most is usually some variation of, “I’m looking for a book. I can’t remember the book’s title or the name of the author.”

No really it is.

So what can you do as a writer or publisher to avoid this problem? Continue reading

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5 Things Coca-Cola Can Teach You About Effective Online Marketing

Coca-Cola Online Marketing

It seems that Coca-Cola, in all it’s bubbly wisdom, focuses on the fundamentals when it comes down to online marketing.

They use five key foundations for the online marketing efforts. Add value. Be transparent. Be consistent and follow through. Be receptive to change. Surprise and delight your customers.

That’s what Linda Cronin, director of media and interactive integrated communications, Sparkling BBU, Coca-Cola North America(now that’s a mouthful), revealed at the sold-out IAB Social Media Marketplace. Continue reading

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Book Marketing Insider Secrets

Insider Book Marketing Secrets Revealed

book-marketing-paper-houseBook Marketing Case Study

With Jessie Carty author of Paper House (Poetry)

What’s your book about?

Paper House is my first full length collection of poetry. It contains 64 narrative poems which chronicle the life, somewhat factually and often fictionally, of a girl–not unlike myself–who must come to terms with growing up somewhat dysfunctionally in a working class family. Ultimately I like to think of the book as being very hopeful; as a way to show others who come from shaky beginnings that you can make a home and family for yourself with or without biology.

When did you start to market and promote your book?

I started marketed the book pretty much right after I knew it was going to be published so around the Fall of 2009. It was released in March 2010. Continue reading

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Are You Abusing Your Facebook Power

A Note For Facebook Group/Page Administrators

facebook-adminDon’t Abuse Your Power

There seems to be a really awful trend happening on facebook.

Maybe it’s because it’s so easy to start a fan page or group. Maybe it’s just because people don’t know any better.

It doesn’t really matter what the reasons are, I’m fed up and motivated to do my part to help my facebook friends make some positive changes to their online campaigning and social media marketing. Continue reading

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Are You A Spammer?

spammerA couple of days ago I received a friend request on facebook.

Innocent enough you’d think.

But this person really taught me a couple of things NOT to do as your trying to build out your author platform.

About two minutes after I accepted their request I got a personal email from them.

Not saying anything like, “Hi there. I love your work. Thanks so much for the connection. If there’s anything I can help you with just let me know.”

I would have loved that!

Not only would it have stroked my ego but it would have really gotten me curious as to what this person was all about.

Nope is was nothing like that though. She immediately went into a pitch, asking me to join her facebook group, and to check out her website.

Whoa! Continue reading

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