Book Marketing Insider Secrets – One Week Job Project

Book Marketing and One Week Job ProjectBook Marketing Case Study

With Sean Aiken, author of the One Week Job Project.

What’s the book about?
“What should I do with my life?” was the question

His father said, “It doesn’t matter what you do, just make sure it’s something you’re passionate about.”

Taking his father’s advice to heart, Sean created the One-Week Job Project. His goal: to work fifty-two jobs in fifty-two weeks in search of his passion.

When did you start to market and promote your book?
A couple of months before publication date.

What online methods have you used to market your book? Continue reading

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Book Trailers Reworked

Book TrailersBook Trailers

Book trailers either work or they don’t. The problem is defining what you mean by work.

I think we all can agree that a book trailer should really do one thing: Sell books!

That’s it. If your trying to do something else with it you’ve lost.

Sure you can think about your trailer going “viral” and getting a million views but what are you doing with those million viewers?

Are they buying your book? Continue reading

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Book Marketing Insider Secrets – Evolve

book marketing evolveBook Marketing Case Study

With Nancy Kilpatrick, editor of Evolve: 23 Vampire Stories of the New Undead.

What’s your book about?
Evolve is an anthology of vampire stories, edited by me. One that differs from what readers have seen before.

My mandate was to have the authors who wrote the stories get a sense of the vampire in older literature to the present, and also familiarize themselves with what’s on TV and in movies right now.

Then to speculate, “What type of vampire will we see in the future?”

They more than met my vision.  It’s an innovative book in the genre. Continue reading

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What Matters Now

what-matters-nowThe Present Creates The Future

What Matters To You Now?

I remember finding this a little while ago and thinking, “Awesome!”

I just found it again and thought that you’d like to see it as well.

Every year, Time magazine and a couple of their friends put together special issues on what they expect in the coming year. They invite people from their inner circle and tribe to share their views and ideas of the future. Continue reading

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SEO for Writers

SEO-for-writers-authors(SEO) Search Engine Optimization Guide For Writers

SEO for writers is extremely important. (SEO) Search Engine Optimization can drive tons of free traffic to your site.

You write once and then have a steady stream of people arriving at your door eagerly looking for whatever it is you’ve just optimized for.

To make learning Search Engine Optimization a little bit easier for writers I think this handy visual SEO Guide should really drive home a complete picture of the process of SEO for writers. Continue reading

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Book Marketing Insider Secrets – Pro Bash Programming

book marketing pro bash programmingBook Marketing Case Study

With Chris F.A. Johson author of Pro Bash Programming: Scripting the GNU/Linux Shell.

What’s your book about?
Programming the Unix shell. The shell is a programming language that is used at the command line as well as in scripts. The same commands that you use at the prompt can be put into a file and used to automate tasks.

When did you start to market and promote your book?
As soon as they were published.

What online methods have you used to market your book?
First, I set up pages on my web site for the books. Continue reading

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Book Cover Trends – Orange(ish)

book cover conspiracyThe Conspiracy Of The Orange(ish) Book Cover Trend

First and foremost I’m a little bit color blind.

Which is interesting when you take into account that I was a graphic designer for a little while.

Maybe that’s why it was such a short lived career.

Now back to the conspiracy.

The orange(ish) book cover. Continue reading

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